It’s upfronts season again and just as the major TV networks showcase their wares for the upcoming year, so too does Google, at it’s annual ‘Brandcast’ marketing event. In years gone by the glitzy night of entertainment not only wows a packed out room of media execs with it’s content slate and YouTube offering, but guests also get to see a top notch music act.
Empire of The Sun got crowds moving in 2015; Iggy Azalea in 2016 and now, AdNews understands that tomorrow night’s showcase will feature English singer, pianist and composer, Sir Elton John. Keep an eye on AdNews Australia’s Twitter handle, Snapchat and Instagram accounts for live updates. The upfronts see media buyers lock down deals with advertisers for the year ahead. MCN’s upfronts have kicked off and next up is Channel Nine.