Tuesday, February 25, 2014

Yamaha Dealers First to Preview The Million Dollar Piano

Scores of Yamaha dealers across the United States and around the globe are hosting “sneak peek” screenings of Elton John – The Million Dollar Piano in advance of the film’s arrival in 1,200 theaters worldwide on March 18 and 26.

The concert film, produced by Yamaha Entertainment Group, was captured at the Colosseum at Caesar’s Palace in Las Vegas, and features the singer/songwriter and longtime Yamaha Artist performing his greatest hits including, “Rocket Man,” “Tiny Dancer,” “Saturday Night's Alright for Fighting,” “I'm Still Standing,” “Goodbye Yellow Brick Road,” “Crocodile Rock,” and “Your Song.”

But before the movie hits the big screen, Yamaha piano retailers are inviting Elton fans to special wine and cheese nights, featuring an exclusive free screening of a 20-minute, behind-the-scenes look at the making of the film and the piano. As a special bonus, fans will also be treated to a 35-minute segment from Yamaha's 125th Anniversary Dealer Concert—an event held at Disneyland's Hyperion Theater in Anaheim, California that featured Sir Elton performing on the Yamaha Disklavier with a 60-piece orchestra.

“This screening in our store provides us with a fabulous opportunity for us to show some appreciation to our existing and future customers,” said Jeff Tasch, owner of Grand Piano Haus of Skokie, Ill. “It's a chance to co-brand with a legendary Yamaha artist—the “Rocket Man” performing on his iconic musical instrument. This is a one-of-a-kind musical experience.”

The centerpiece of the film is the show’s namesake “Million Dollar Piano,” a one-of-a-kind engineering marvel. Weighing in at nearly 3,200 pounds and four years in the making, the state-of-the-art Yamaha piano was a collaboration between Sir Elton and Yamaha Entertainment Group, and features more than 68 LED video screens that display mesmerizing imagery to complement each of the show's iconic songs.

- MMR Magazine

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