Tuesday, October 22, 2013

The Diving Board Fails in Australia

Elton John ‘The Diving Board’ has failed to impact with his Australian fans despite being his most successful album in over a decade in the UK and over 30 years in the USA.

‘The Diving Board’ dived to number 99 on the Australian chart in its third week this week after selling just 386 copies. The album is surrounded by other high-profile failures in Australia that have worked in other markets like Kanye West, Jay-Z and Robin Thicke that have all already dropped into the 90s.

Elton John ‘The Diving Board’ has had a particular bad result in Australia with sales totally 1795 after three full weeks.

In the UK the album is at 25 after 3 weeks and in the USA it is at number 11 after 2 weeks after debuting at in 4 in the USA and becoming Sir Elton’s highest debuting album in the USA since ‘Blues Moves’ in 1976. The album debuted at no. 3 in the UK.

‘The Diving Board’ is Elton’s return to his 70s sound. T. Bone Burnett, who also worked with Elton on the Leon Russell collaboration ‘The Union’, produced the album.

To recreate the 70s Elton feel Burnett stripped the instrumentation back to just piano, bass and drums, like on the early albums featuring ‘Your Song’ and ‘Border Song’.

- Noise 11


tanty said...

I am so disappointed at the lack of promotion this fine album has here in Australia. Elton has so many loyal fans here and I just don't understand it at all. Its one of his best albums ever and it should have done a lot better.

Paul Jelicich said...

I agree 100% it was not advertised at all down here. Very poor.