Thursday, September 6, 2012

Yamaha to Release Million Dollar Piano Documentary DVD

Corporate brands including Red Bull, Mountain Dew, Hard Rock International and even Tag Body Spray created record labels in recent years to make their products more credible among music fans. Now a brand with a more direct link to music, instrument manufacturer Yamaha Corp. of America, is entering the fray with its new in-house label, Yamaha Entertainment Group.

British rock act Leogun is the label's first signing, and a five-song EP will be released Oct. 16, with the debut single, "Let's Be Friends," out Sept. 11. (A full-length LP is tentatively due in February 2013.) Warner's Alternative Distribution Alliance (ADA) is handling marketing, promotion and releasing.

The idea for the label, as well as the signing of Leogun, came in part through Yamaha's two-decade relationship with Elton John, who has been close to the company ever since it started making signature pianos in his name. Leogun had been affiliated with John's management company, Rocket Entertainment Group, and Yamaha's production arm will help with John's Las Vegas show, "The Million Dollar Piano," and its forthcoming documentary DVD.

"We started with artist endorsements using Elton 18 years ago, and our relationships with artists have continued to evolve," says Chris Gero, Yamaha head of artist relations and founder of Yamaha Entertainment Group. "We liked this act because it's exceptional and served as a good way to represent an exceptional product."

- Billboard

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