Saturday, July 7, 2012

EXCLUSIVE: 'Love is The Cure' Competition at is very excited to announce an exclusive opportunity for three lucky readers to win a copy of Elton's new memoir 'Love is the Cure' courtesy of our dear friends at Little, Brown and Co. Publishing.

Keep an eye out this week for three key words that will appear at random in articles published on the site between Sunday July 8 2012 and Friday July 13 2012.  These key words will be hidden within the text of the article in capital bold italics (for example a key word could be ROCKET).

Once you have located the three key words, please send an email to with the date the article was published, what the key word was and what the heading of the article was. Please use the subject line Competition in the email.

Respondents who provide the correct information will be able to go into a random draw for the three prizes to be drawn Saturday July 14 at 5.00pm AEST. Please note that emails received after 4.00pm AEST Saturday July 14 will not be eligible for the prize draw. Only one email will be accepted per person, multiple entries from the same person will disqualify all that person's entries.

This competition is only open to residents of the United States and Canada (due to publishing distribution restrictions) and prizes will not be mailed to PO Boxes.

Winners will be notified by email after the draw and their address details will be forwarded to Little, Brown & Co. to receive your exciting prize.

To pre-order your copy of 'Love is the Cure' now please click HERE

Never before has mega-star Elton John shared details of his life—including his struggles with drugs, alcohol, and fame—as he does in his first book, about his life and his fight to bring an end to AIDS.

For the first time ever Elton John tells his own intensely personal story. Filled with exclusive details about his relationships with famous friends like Elizabeth Taylor, Freddie Mercury and Princess Diana, LOVE IS THE CURE (Little, Brown and Company/July 17, 2012) is a truly revelatory look at one of the world’s most beloved singers and songwriters. LOVE IS THE CURE is a deeply personal account of his life during the era of AIDS and an inspiring look at what we must do to bring the epidemic to an end.

In the 1980s, Elton John saw friend after friend, loved one after loved one, perish needlessly from AIDS. In the midst of the plague he befriended Ryan White, a young Indiana boy ostracized by his town and his school because of the HIV infection he had contracted from a blood transfusion. Ryan's inspiring life and devastating death led Elton to two realizations: His own life was a mess. And he had to do something to help stop the AIDS crisis.

Since then, Elton has dedicated himself to overcoming the stigma of AIDS and finding a cure. For the past 20 years he has done this through the Elton John AIDS Foundation, which has raised and donated $275 million to-date to fighting the disease worldwide. With powerful conviction and emotional force, Elton conveys the personal toll AIDS has taken on his life, and his infinite determination to stop its spread.

Elton John says, "This is a disease that must be cured not by a miraculous vaccine, but by changing hearts and minds, and through a collective effort to break down social barriers and to build bridges of compassion. Why are we not doing more? This is a question I have thought deeply about, and wish to answer-and help to change-by writing this book." Sir Elton John's first book is a deeply personal account of his life during the era of AIDS and an inspiring look at what we must do to bring the epidemic to an end.

The sale of Love Is the Cure will benefit the Elton John AIDS Foundation. The Elton John AIDS Foundation (EJAF), founded in 1992, has raised $275 million to fight the AIDS epidemic and help those affected by it. EJAF has supported hundreds of projects focusing on marginalized, stigmatized, and at-risk populations in 55 countries. EJAF is one of the largest AIDS grant-making organizations in the world, and the largest in the UK.

Sir Elton John is one of the most esteemed, beloved, and best-selling songwriters, performers, and recording artists in history. His monumental career has spanned five decades, during which time he has sold 250 million records worldwide. His single, "Candle in the Wind 1997," a tribute to his friend Princess Diana, is the best-selling single in Billboard history. Sir Elton has received numerous Grammy Awards, an Academy Award for The Lion King, and Tony Awards for The Lion King, and Aida, and Billy Elliot. In 1998, the Queen of England knighted him Sir Elton John, CBE. He was inducted into the Rock & Roll Hall of Fame in 1999, and in 2004, Sir Elton received the Kennedy Center Honor for his lifetime contributions to American culture and excellence through the performing arts. In addition to being the 30th anniversary of the discovery of HIV and the 20th anniversary of the founding of the Elton John AIDS Foundation, in 2012 the International AIDS Conference will be held in the US for the first time, in July in Washington DC. Sir Elton John will play a major role at the Conference.

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