Tuesday, January 31, 2012

All Hail King Elton

video platformvideo managementvideo solutionsvideo player

 As Elton John knows, it's good to be the king.

 The musical sovereign will play an imperious monarch in a Pepsi Super Bowl ad this Sunday, joined by "The X Factor" winner Melanie Amaro.


 "I always think it's hard being a talent show winner, it's too much fame all at once," John told "Good Morning America" in an on-set interview.

 "I used to love it," he admitted. "But I also had the live experience to back it up. And that's vital… It's still the same premise, if you want a career now, you have to play live and you have to try and write your own songs."

 John, clad in his trademark glasses along with full royal regalia, described himself as a passionate sports fan, with year's match-up having personal significance for the rocker.

 "I scream at the television," he said. "I'm hoping for a Patriots win, because [owner] Robert Kraft is my dear friend and he lost his lovely wife Myra this year and I would love the Patriots to win for her."

 And he says he and partner David Furnish's son, Zachary, will follow in his sport-fan footsteps.

 "He's a little young but he does like soccer already. he kicks the ball and he loves it," John said. As for the half-time show, John had some advice for Madonna, who he's had strong opinions about in recent weeks: "Make sure you lip-sync good," he chuckled.

 "I've never seen a decent one," he added, then amending his opinion. "I saw the Stones and I saw Prince and I thought they were pretty good." - Billboard

 Though Melanie Amaro was “crowned” the winner of the first American season of “The X Factor” - the 19 year-old chanteuse must please “King” Elton John in a humorous new Pepsi commercial which will air during the broadcast of Super Bowl XLVI on February 5, 2012.

 In addition to her $5 million dollar recording contract with L.A. Reid’s Epic Records, the British Virgin Islands singer was granted a starring role in her own Pepsi commercial as a reward for her victory on “The X Factor.”

 In their first encounter on the set, Melanie and Elton hugged and kissed as the rock superstar congratulated her on winning “The X Factor” in the United States. Between takes, Elton expressed his admiration for Amaro’s considerable vocal talents and her “cheeky” personality, noting that she has a bright future as a live performer.

 “King’s Court,” takes place sometime during the Middle Ages, and opens with a series of court jesters trying in vain to entertain and amuse the ornately attired King atop his throne, portrayed by Elton John. None of them succeed...until Melanie Amaro appears! Amaro removes her hood and belts out a funky rendition of the classic Otis Redding penned Aretha Franklin hit “Respect.” (“Respect” - is also Amaro’s new single. Viewers who “Shazam” the spot during game will receive a video of the song on their smart phone.)

Also, pay attention to towards the end of the spot during the broadcast, when you see a celebrity make a surprise appearance. - Bader TV News

No comments: