Wednesday, January 13, 2010
Will Sir Elton Attend the NAMM Conference?
Celebrities ranging from 20-year-old Taylor Swift to 66-year-old Keith Richards may turn up in Anaheim this weekend.
But don’t expect to see them.
That is, unless you are registered for the NAMM Show, a major music products convention.
The biggest annual convention is set to return Thursday to the Anaheim Convention Center, drawing more than 85,000 people from around the world over four days to the Disneyland area. The super-strict trade show is closed to the public. Only those in the music business are allowed in.
Everything from guitar strings and amplifiers to sheet music and trombones will cover the entire 815,000 square feet center and spill out to nearby hotels for the International Music Products Association convention. (NAMM is the acronym for former name of the group — the National Association of Music Merchants.) Some companies also sponsor private concerts and parties.