Friday, December 4, 2009
Out of the Closet Details
On Saturday, December 12, Londoners and visitors will see a dream realised, as the doors of 'Out the Closet 2009' in Covent Garden's Flower Cellars will fling open, and shoppers will have a once-in-a-lifetime chance to get their hands on an exclusive array of Elton and David Furnish's flamboyant clothing collection, direct from their wardrobes.
From outfits worn by Elton on stage, to David's favourite Dior shirts, fans will have the opportunity to step into their shoes for real, as well as to hand-pick from their finest collection of clothes and accessories, including sunglasses, luggage and belts. Ranging from £10 to £2,000, the stock will feature labels such as Versace, Dior, Prada, McQueen, D&G and Jean Paul Gaultier. The shop will be restocked daily until sold out and a clearance sale will take place on any unsold stock on Saturday 19th December.
Out the Closet always attracts the A-list shoppers from Elle Macpherson and Natalie Imbruglia to Elizabeth Hurley. 100% of proceeds from sales will go to support the work on the Elton John AIDS Foundation.
Out the Closet 2009 will be the fifth pop up shop that the Elton John AIDS Foundation has held. The last Out The Closet, in 2002 on Regents Street, sold approximately 15,000 items and raised £400,000 for the Elton John AIDS Foundation. Elton commented, "Out of The Closet has become an amazing fundraising opportunity for the Elton John AIDS Foundation. We always get a fantastic response from the public - I think the idea that the items we all buy and enjoy can help someone in dire need, particularly at this time of year, really strikes a chord. I'm so grateful for everyone's support in making this happen."
David Furnish added, "The new stock in Out The Closet represents the largest clear out that I have ever had, and it's exciting to think that my clothes will draw a whole new demographic into our shop. For the first time we have sunglasses in-store and other accessories which will make great Christmas gifts."
The Elton John AIDS Foundation thanks their sponsors, Covent Garden London, for donating the use of Flower Cellars as the shop venue and JCPR (jcpr.com) for managing the media and communications.
Out The Closet Location:
6 - 8 Russell Street (off the East Piazza)
Covent Garden, London, WC2E 8AA.
Friday 11th December - Opening Preview 4pm - for first 250 in line
Saturday 12th December - 10am - 7pm
Sunday 13th December - 11am - 3pm
Monday 14th December until 20th December (or until sold out, if sooner) 10am - 7pm, Sunday 11am - 5pm.
Please check on ejaf.com for information on revised opening times or when sold out.