Wednesday, July 16, 2008

Elton John - The Ice Cream Flavour

At Ben & Jerry's, work is just about as fun as work can be, and the same has got to be true for rock stars like Elton John.

So the two got together to churn out "Goodbye Yellow Brickle Road." It's a special limited-batch flavor in honor of Sir Elton's performance next week in Essex Junction. It's the first show he'll give in Vermont, the last of the fifty states to get a visit.

I thought a better ice cream name would've been "Don't Let the Sundae Go Down on Me," but the showman told Ben & Jerry's his favorite flavor combo is peanut butter and chocolate. "Goodbye Yellow Brickle Road" is chocolate ice cream with gobs of peanut butter cookie dough, white chocolate chunks, and pieces of brickle: sugary, butter candy crunch.

Sean Greenwood of Ben & Jerry's explains, "[The flavor is] loaded. You look at 'How can you make a flavor to match up to this guy who's outrageous and just a crazy entertainer?' Well, this is an outrageous, crazy flavor that's loaded up with so many chunks, it's hard to get a spoon through it, actually!"

Ben & Jerry's will sell the treat at Monday's concert and for a short time only at the company's Vermont scoop shops. All the proceeds will go to the Elton John AIDS Foundation. It promotes HIV/AIDS education, and recently has focused new attention on programs in poor communities in the South and the Caribbean, but not necessarily Vermont. Still, local AIDS groups are really pumped about the Rocket Man's visit.

Peter Jacobsen, the executive director of Vermont CARES, says, "Elton John's Foundation has been supporting a lot of national HIV organizations that definitely support the work we do. So we all work in partnership around this chronic disease around the country. This is a great way to support the work we all do together."

The ice cream hits scoop shops this Friday and may only be available for a week. Since it was established 16 years ago, the Elton John AIDS Foundation has raised more than $125 million for global AIDS initiatives.

This sweet duet could help put the freeze on an incurable disease.

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