Friday, November 16, 2007

Elton John's AIDA Coming to China


They're tapping their toes all across China after experiencing the Tony Award-winning sensation, 42nd Street. The smash hit musical swept onto the stage of the Beijing Exhibition Centre Theatre Wednesday night after touring through Shanghai, Nanjing and Wuhan. The production is the first major Broadway production ever to tour extensively through China.

Every year since 2002, one or two musicals have been introduced to Chinese audiences. There was "Notre Dame" from France. "Cats" and "The Phantom of the Opera" came from London's West End.

The presentation of live Broadway theater is still very much in its infancy in China. But this baby is growing fast. American theatrical producers believe there is huge potential for selling the Broadway brand name to the Chinese market.

The Nederlander New Century hopes to follow the quickly with Chinese tours of other iconic musicals, including Tim Rice and Elton John's Broadway adaptation of "Aida".

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